This article contains affiliate links* Some “pre Black Friday sales” have already started, so I felt it is high time to start my traditional list of K-Beauty Black Friday sales 2021! As always, this list will be updated regularly, as soon as I see a new sale announced, and it lists Korean beauty Black Friday sales for 2021 from brands and shops that offer global shipping mostly, because a large portion of my audience is from Europe and parts of Asia!
Ah, Black Friday – that mythical post-holiday “holiday” where everyone goes crazy and forgets about their credit card limit. Or so US media will have us believe, given the sort of crazy images we usually get to see once that day hits. Of course, in times of COVID-19 (yes, we are still in a pandemic – here in Germany, cases are rising exponentionally right now thanks to the unvaccinated), there is less drama to be expected at shop entrances. Truly, most of the Black Friday 2021 sales craziness will probably happen online. This is also why the very American tradition of Black Friday sales has become more of a global phenomenon, with every country kinda doing its own thing, sometimes with strange ideas about what a Black Friday sale should look like. Here in Germany, many shops do a full “Black Week”, with special promotions and sales that often take place days before the actual Black Friday, which is in fact not until 26 November 2021!
Black Friday also wasn’t really a thing in Korea up until recently: they have their own sales events, for instance the Singles Day sales on 11 November. However, Korean beauty Black Friday sales have become more and more ubiquitous in recent years, and so my yearly K-beauty Black Friday sales list with as many offers, promotions and coupon code as I can find has also established itself as a bit of a tradition.
So, spare yourself that walk to the mall and just browse this list instead to find all your K-beauty shopping needs! I have separated the list of K-Beauty Black Friday sales 2021 into four categories: we start off with the Asia-based shops such as Yesstyle, followed by North American Korean beauty shops such as Glow Recipe, European shops such as, say Skinsider, and finally, a few skincare brands that aren’t Korean beauty per se, but so closely connected to the K-beauty community that I feel I should include their sales offerings here.
Since most of my audience is international and not just American, I predominantly focus on shops that offer global shipping, so a lot of the smaller shops based in the US will simply not make this list here. It would all just get a bit too disorganised if I mentioned every single tiny K-beauty shop, you see! I also usually leave out sales details that simply aren’t enticing enough in my eyes, say if they offer a meagre 5% or free shipping and nothing else. Because, come on – this is Black Friday, we expect to be wowed here!
The list usually starts out looking quite short, but as Black Friday 2021 approaches, it will fill up fast, don’t worry! Shops tend to wait until the last minute to reveal their sales details, so I really am adding infos as fast as I can find them, promised. Alright then – let’s go!!!
Korean Beauty Black Friday Sales 2021: Asia-based Beauty Shops
I truly love this natural beauty brand with its commitment to sustainability, their Reviving Rose Infusion Treatment Toner was one of the product highlights of 2020 for me! For the Aromatica Black Friday sale 2021, you can snatch up a 20% discount on their entire shop offering with the coupon code “2021BLACKFRIDAY”. Aromatica global offers shipping to a large number of countries, with free shipping for orders 150$ and over!
One of my favourite smaller K-beauty shops from Korea, with a number of hard to find brands on offer, among them skinfluencer darling 107 Beauty and natural skincare brand Hyggee, which I’ve been eyeing for a while now! For Black Friday, Bemused Korea is currently launching an early K-Beauty Black Friday 2021 sales offer with many of their brand faves discounted. Discounts can run as high as 75%, though most are around the 30% mark, which is still a pretty neat savings amount overall! They offer free shipping for a few countries, among them Germany and the US, for orders over 75$, and free express shipping for orders over 250$ to a number of countries.
OK, so Jolse* pretty much always has a sale on, no matter the occasion. It is one of those shops that you need to watch a little when it comes to its prices, because just like Yesstyle or Stylevana, they sometimes hitch up their prices a few weeks before a sales event, so the “sales” prices are literally identical to regular ones. That being said, you can absolutely find ridiculously good offers on Jolse, and thanks to their new warehouse and much better logistics, the shipping lately has been top notch, with people here in the EU sometimes receiving packages within a week (!). My own order in summer was at my doorsteps after roughly two weeks.
UPDATE: Jolse* has started their official Black Friday Sale 2021! Apart from the usual savings on a number of brands such as Missha, Isntree or Round Lab, you can also snatch up all sorts of special coupon deals and time deals. And shipping is free for orders 50$ and above.
The K-beauty Black Friday sales 2021 season at Olive Young Global* has already kicked off, though what exactly they offer during their sale is a bit…chaotic? There are a couple of nicely discounted brands, among them ABIB,* Mediheal and mega trend brand KAHI,* whose skincare sticks are all the rage in Korea right now. If you are a registered user you can also get special coupon deals for specific brands and products for further discounts!
I feel that Stylevana* is really becoming a pretty fierce competitor in the Asian beauty shop space, and they are running a pre Black Friday sale right now! You can get a 12% discount for orders over 49$ and 17% for orders over 79$ with the coupon code “SVPREBLK”.
Ah Stylekorean,* if only your shipping costs to Germany weren’t so astronomically high! Be that as it may, you can still often get some crazy good bargains from this Korea-based shop, and they are always one to watch during Black Friday. Right now Stylekorean is warming up for the main sales with a pre Black Friday “time deal” sale on select items (among them the newly reformulated Missha Artemisia Calming Ampoule* for only 19.99$), plus discounts on a number of interesting brands, e.g. 50% of SOON+, 60% off Heimish or 50% Rom&nd makeup.
The Wishtrend* Black Friday sale is always a highlight for us K-beauty lovers, and in recent years I even used to do a separate blog post just to sum up all the deals for this K-beauty Black Friday sale! Since last year, however, I’ve been a bit disillusioned with the way Wishtrend overlooks us EU-based customers, with them choosing the worst shipping method out there, DHL Express. So, in all honesty: if you live in the EU, think very long and hard if the sale is worth it for you, because DHL Express charges high extra fees for the “service” of clearing customs for you. The last package I received from Wishtrend was worth around 30$ and I had to pay almost as much on top of that for custom fees. Also, shipping took forever despite the “express” part.
For those of you who live in other parts of the world, the Wishtrend Black Friday sale 2021 may still be absolutely worth it, and, not going to lie, the deals are very, very tempting! So, let’s go through them one by one:
- Receive up to 70% discounts on all Wishtrend brand, e.g.: 30% off Klairs,* 40% off By Wishtrend,* 40% off ELMT (guys, the ELMT Skin Illuminating Solution* is so good, I recently finished my bottle and loved it!!!), 40-60% off I’m from*, 40% off Rovectin* (read up on my thoughts on Rovectin products for some shopping inspo!)
- There are a number of special time deals* running throughout the Wishtrend Black Friday sales 2021, with discounts of up to 70% on super popular Wishtrend products such as the truly amazing Klairs Fundamental Nourishing Eye Butter* for only 9.60$, the forever fave I’m from Honey Mask* (usually quite pricey) for only 15.20$, and the intriguing Rovectin Forever Young Biome Ampoule* for only 14.40$
- My beloved By Wishtrend Mandelic Acid Skin Prep Water* (check out my blog review for more info!) will be available with a 60% discount on 26 Nov for 24 hours Korean time
- Use coupon code “CHECKOUT” to receive an extra 20% discount for orders 250$ and over
- Beloved skinfluencer Rene, aka Gothamista, just launched her Gothamista Wishtrend Holiday Box of Wishes* with some really great products for only 59$ (47% discount) and free shipping if you use the code “GOTHAMISTAFS”
Unfortunately, Wishtrend offers free shipping only on orders over 150$, and shipping rates are quite high overall (also, it’s DHL Express…). So, just keep that in mind when you shop and try to maximise your shopping cart. It may pay off to get together with friends for one large order, but in that case, also remember to add potential custom fees to the amount you pay. Again, you can still get some pretty amazing deals, it just pays off to mindfully compare prices on other shopping portals such as Yesstyle. The Wishtrend Black Friday Sale 2021 runs from Nov 18 to Nov 30!
The Black Friday Sale 2021 at Yesstyle* has started! Firstly, you of course get the almost standard “up to 80% discount” storewide, but on top of that you also receive an extra 15% off with the coupon code “BLKFD21”. The sale ends Friday 26 November.
NOTE: If you live in the EU, Yesstyle will automatically add VAT on top of your order (varies from country to country). Do not be mad at them for that, this is actually a GOOD thing, since new customs laws in Europe ask stores to do this to make customs easier and smoother. You are required by law to pay VAT in your country when you order from a non-EU shop, plus potential custom fees. It is entirely out of the hands of shops whether customs holds your package to charge fees. Many people blame shops or ask me “what shop doesn’t charge customs?”, but shops literally have no control over this. What shops can do is help make customs processes run smoother to avoid delays, and this is what Yesstyle is doing by pre-charging VAT.
K-Beauty Black Friday Sales 2021: North American K-Beauty Shops (with international shipping)
American shops are almost always late with their Black Friday sales announcements, so watch this space in the next week or so for more infos!
So the “global” site of this K-beauty brand only ships to the US at the moment, but I still wanted to add them here because their products are really hard to find overseas and they are so popular right now. For Black Friday, 107 Beauty US is offering 30% off sitewide with the coupon code “BF2021”, excluding the vinegars and the skincare sets. The sale runs from 24 Nov through to 29 Nov. Their Korean shop site also has a Black Friday sale with up to 40% discounts – the Korean site offers international shipping, though I’m not sure how pricey that would be.
For Black Friday, Glow Recipe is running a full week of daily deals – they just published their deal schedule on Instagram, so here it is: Tuesday 23 November there is a “BOGO special”, where you can get 25% off a second purchased item, on Wednesday there will be an “exclusive launch”, and Thursday brings a very neat 50% off your favourite serum! The Black Friday sale proper starts on Friday and ends Sunday, with another wave of deals on Cyber Monday. Discounts will be announced closer to the sale date, I’ll add them here as soon as I know more! UPDATE: Today is Black Friday and Glow Recipe is currently running a 20% storewide discount with the coupon code “CYBER”.
NOTE: Consider ordering from Cult Beauty,* since they are having a 25% off sale with the coupon code “CBBF25” – they also carry Glow Recipe, and so it may work out cheaper for you. Compare your shopping carts carefully to get the best deal!
They do not offer shipping outside of the US, but since so many of you are checking this list are American, I wanted to add this great offer here too. Missha US has had problems with the security of their site in the past, but a few people have assured me that they are safe now. For Black Friday 2021, Missha US is offering a whooping 50% off their entire site, whaaaat!? So if you always wanted to try the excellent Missha Time Revolution Night Repair Ampoule, or my absolute favourite Time Revolution Red Algae Treatment Essence, then now is the time to grab them! NOTE: Missha prices are still cheaper at many Korea-based shop sites, so make sure to compare carefully to get the best deal with shipping included.
This is such a lovely curated K-beauty shop, which a good selection of brands, among them my forever fave Dr. Ceuracle (I adore the Dr. Ceuracle Kombucha Tea Essence!) or URANG, an organic K-beauty brand that I’ve loved for years now. For their K-beauty Black Friday sales 2021 event, Ohlolly* is offering a 20% discount storewide with the coupon code “BFCM2021”. NOTE: Unfortunately, Ohlolly does not ship to the UK and EU anymore due to customs issues. This is still a great shop choice for all of you in the Us though!
Now usually the Peach & Lily* Black Friday sales are always a bit of a bummer because they tend to exclude their popular brand products, but guess what – this year, you can get 30% off everything, including the Peach & Lily Collection products, with the coupon code “CYBER”.
So Soko Glam* actually has a month-long sale that runs throughout the entirety of November! They are offering 30% off storewide with the coupon code “SGWONDERLAND30”! Apart from offering a number of popular Korean brands, their in-house brand Then I Met You (wich they confusingly never acknowledge as their own brand?!) also is available here with international shipping options, though sadly it is excluded from discounts for reasons I do not understand. So, if you are after that particular brand, maybe wait until Black Friday starts to see if they offer extra promotions for Then I Met You.
UPDATE: The Soko Glam* Black Friday Sale has officially kicked off, with a 30% discount off everything with code “SGWONDERLAND30” and 40% off for orders 195$ and above with code “SGWONDERLAND40”. Then I Met You sadly is still excluded, I tried out the code to check, but apparently it works on sets.
This slightly more expensive Korean beauty brand is popular with those who have sensitive, acne-prone skin. Their “ACSEN” products are made for that difficult skin type in mind, and many swear that they are worth the higher prices. Troiareuke has an official Amazon shop* where you can find most of their bestsellers, and for Black Friday 2021 they are having a 30% off sale, starting on Monday 22 November and ending 2 December.
Korean Beauty Black Friday Sales 2021: European K-Beauty Shops
I have added the UK-based shops here too, given that many of my readers are from there and, well, the UK geographically still IS a part of Europe. Sadly, due to Brexit, buying from UK-based shops can be a bit troublesome of you live in the EU, since you will have to pay custom fees and, from my experience, many customs offices aren’t really well-equipped dealing with UK-based packages as of now.
I don’t want to discourage you from buying from there, just be aware that it can sometimes result in shipping delays that can rival shipping times from Asia. Some UK shops offer help with customs and even reimbursement of custom fees, so it pays to contact them before you order. I’ll add any info I have regarding customs issues and customs support from the UK shops mentioned here.
A UK-based Korean beauty shop led with a lot of passion and a number of great brands on offer, Beauty and Seoul has discounts of up to 50% across their entire shop offer. There is no extra code needed, discounts are already applied on the site. You should also totally check out their advent calendar 2021 – it’s not discounted, but it sure is pretty!
If you live in the EU and love natural and organic, cruelty-free K-brands, Dutch K-beauty shop Coos Cosmetics is a great choice! The shop carries indie brands such as Toun28, KEENONIKS (I’m currently trying out their exfoliating pads and really like them!) and Vegreen, a big fave of mine. For Black Friday, Coos Cosmetics has a sitewide sale with discounts of up to 50%, no code required.
This Korean beauty shop is based in the Netherlands and I believe they deliver EU-wide! For Black Friday 2021, Dot Dot Skin is having a storewide sale with discounts of up to 50% on brands such as Be Plain, Celimax or Keep Cool.
Germany-based retailer K-Beauty House* is having a 20% off sale for Black Friday with the coupon code “BLACK20”, starting on the 26th and running through the entire weekend until Sunday the 28th of November. This shop is connected to the official EU distributor of such well-known Korean beauty brands as Missha, The Lab by Blanc Doux and ABIB, so it’s a great choice to shop if you live in Germany or Austria. They also ship to a number of other countries!
A UK-based Korean beauty shop that also delivers to the EU and promises to help with customs issues! For their Black Friday 2021 sale, Kosame Beauty* is offering 20% off everything, no extra code needed. Stock up on goodies from Dr. Ceuracle, iUNIK and one of my favourite underrated K-brands, Dr. Althea!
I really like this EU-based shop, which has stores in Spain and Germany, and I believe they deliver EU-wide too (you can also change the language to English for easier ordering if you aren’t from those countries)! For Black Friday 2021, MIIN Cosmetics Germany* has an early access offer for those that are signed up for the newsletter*: the sale starts on Thursday, 25 Nov and you will be mailed a special coupon code for a storewide 25% discount. The regular Black Friday sale 2021 begins the next day, 26 November, with a storewide 20% discount (and yes, this includes the highly coveted MIIN Advent Calendar*), no coupon code needed. The sale runs through to Cyber Monday, 29 November.
Another German K-beauty shop, which has some really decent prices for Cosrx and Klairs goodies. During the K-beauty Black Friday 2021 sales season, POW Korean Concept offers 20% off everything with coupon code “black20”. The sale runs through till Saturday 27 November!
Germany-based Asian beauty shop Shishi Chérie is having a “Black Week” sales, with some of their high end goodies discounted by up to 50%!
This is a cute curated K-beauty shop in England with very lovely owners that deserve our support. For Black Friday 2021, they are offering 20% on selected items from brands such as AXIS-Y, and an extra 10% off with coupon code “BLACKFRIDAYAY”.
I’ve been working with this UK-based K-beauty shop regularly, and they’ve always been nothing but lovely. Even though they are based in England, they also have a newly opened warehouse in the EU, so EU-based orders do not have to deal with customs or extra VAT charges! For Black Friday, Skinsider* is offering up to 50% discount (though most discounts seem to be around 25%) on brands such as Heimish, Klairs, Beauty of Joseon and one of my absolute favourites, Isntree (I’m still so in love with their Green Tea Fresh Toner!). Also, if you’ve always wanted to try the excellent Sioris My First Essener* (I reviewed this on the blog a while ago), you can snatch it up at Skinsider for an amazingly low 16.80£!
This is a UK-based Korean beauty shop I keep hearing good things about, but haven’t as of yet have ordered from myself. Now I just heard that they have a warehouse based in Germany, where I live, for their EU orders, so this makes them very interesting to me indeed shipping-wise. During the K-beauty Black Friday sales 2021 season, Tonic15 is offering discounts of up to 50% on brands such as I’m from, Beigic, and Sioris. You do not need an extra coupon code.
K-Beauty Black Friday Sales 2021: K-Beauty Adjacent Shops and Brands
This isn’t purely a K-beauty shop, but they do have quite a few Korean brands on offer, among them Dr Jart+* (technically not a Korean brand anymore, given that Estée Lauder bought them, but still made in Korea!), COSRX* and Thank You Farmer*, a brand that is currently blowing my mind thanks to the ingenious Rice Clay Mask to Foam Cleanser* – big recommendation for oily to normal skin. During Black Friday, Beauty Bay offers up to 30% discount on many brands.
This beauty shop may not be specialised on K-beauty, but it has some hard to find brands on offer, especially for those of us in Europe. For their Black Friday 2021 sale, Cult Beauty* is offering 25% off storewide with coupon code “CBBF25”. They do have some Cosrx* on offer, a nice selection of Glow Recipe* products, and Dr. Jart+!* A brand that is on my own wish list is Jordan Samuels*, the products are very reminiscent of the best that Korean brands have to offer.
As is tradition by now, DECIEM offers a full month of “slow shopping”, with a steady 23% discount on all their brands, including skinfluencer favourites The Ordinary and NIODD. Now, the only problem is that favourites tend to sell out fast, plus shipping can get a bit slow during November thanks to a flood of orders. So, just adopt a zen-like attitude when it comes to waiting for your Black Friday 2021 DECIEM order! Oh, and – Jude, a.k.a Fifty Shades of Snail, did a super helpful recommendation post with her favourite products from DECIEM.
My beloved Hungarian indie brand Geek & Gorgeous* with hands down the best derma skincare products I know – superior to The Ordinary while roughly the same price point! – is having a 3 day Beauty Black Friday sale with 15% off everything, no extra coupon code needed. Apart from their excellent B-Bomb 10% Niacinamide serum* and the incredible A-game Retinal emulsion,* I can also highly recommend their liquid exfoliants, especially my forever fave, the extra gentle Calm Down* with PHA and BHA. They do ship to most countries, and shipping is free for order within the EU with orders from 50€, and for the US and Canada for orders over 60€. This Black Friday sale 2021 lasts until Friday 26 November (European time).
Don’t forget to come back to this list as Black Friday approaches – many shops don’t announce their deals and sales details until the actual Black Friday is here. If you are new here and love Korean beauty and skincare indie brands as much as I do: welcome, and please do check out my English K-beauty and indie beauty reviews. I also produce and host a podcast all about Asian beauty (it’s on hold at the moment, but I am planning new episodes in the near future), and we should absolutely connect on Instagram!
Let me know in the comments: What’s on your wish list for the K-beauty Black Friday sales 2021?
*Affiliate Links, meaning I earn a small commission if you decide to use the link to purchase an item. This does not raise the purchase price for you, and it helps me and my blog to grow – so, thank you for supporting me in this way!