The K-Beauty Podcast: 5 New 2018 Korean Beauty Trends That Will Become Huge

Due to popular demand, this week’s The K-Beauty Podcast episode discusses 5 Korean beauty trends that are emerging to be huge for the latter half of 2018, and have the potential to be even bigger in 2019!

Today’s episode of The K-Beauty Podcast is basically a follow-up to what remains one of the podcast’s most popular episode, Asian Skincare Trends in 2018. Guys – I love doing beauty trend forecasts! I don’t know why, but noticing that a trendy ingredient, brand or product type is becoming a huge deal in the beauty community, and then to follow its rise from niche or indie darling to mainstream phenomenon is weirdly satisfying to me.

I must also admit that I feel somewhat smugly happy about the fact that my predictions for what will be trending in 2018 when it comes to Asian skincare were pretty accurate so far: centella asiatica is everywhere, the minimalist packaging trend is taking over Instagram, anti-ageing peptide skincare has become mainstream, fermented skincare is a big deal especially in Asia, and, well, even though I’m still not a fan of it, there is no doubt that “glass skin” has become a social media phenomenon.

Now that we are about to enter the last quarter of the year, I felt it would be fun to do another discussion of 5 new(ish…) Korean beauty trends that I feel are being picked up more and more by Western brands, and that are basically exploding all across Korea right now. Whenever I see something popping up on my social media feed again and again, I tend to make a little note of it on my smartphone. As soon as I hit the magical number 5 in terms of “Korean beauty trends I’m noticing”, I felt it was time to get my mic out and chat with you about what I have been seeing in terms of K-beauty trends.

Since Audacity hates me and wants to sabotage my work in the most devilish ways, I had to re-record the ENTIRE episode and re-edit everything, which means that I was very grumpy and tired on my second attempt. I mispronounced quite a few words such as saying “subtle” instead of “supple” and other such embarrassments – no, it’s not because I am a silly non native speaker, it was really mostly due to fatigue and sadness. Also – for some reason, the “plosives” (so k, p, and t sounds) were crazy intense in this recording, even though I do use a pop filter. I’d suggest going for a lower volume setting – I tried my best to edit out the worst moments, but I’m not an audio mixing expert, so it was only semi-successful. Clearly, this episode has been cursed for some reason, argh!

Here is episode FIFTEEN of The K-Beauty Podcast: 5 New 2018 Korean Beauty Trends That Will Become Huge!

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Episode Notes: 5 New 2018 Korean Beauty Trends That Will Become Huge!

• Read my previous blog article on K-beauty skincare trends for 2018 and/or listen to my podcast episode about the same topic
• If you live in the EU, make sure to check out the amazing acid exfoliators from Geek & Gorgeous – they sadly do not ship to Northern America (yet?)

5 New 2018 Korean Beauty Trends – products mentioned

1. Eggplant Extract

• Papa Recipe Eggplant Clearing Ampoule – buy at Amazon DE*, buy at Testerkorea
• U:RE Skin Eggplant Master Peeling Pads – buy at Amazon US*
• XOY Eggplant Mask Pack – buy at Althea Korea

2. Sunscreen Sticks

• A.H.C Natural Plus Sun Stick SPF50+ PA++++ – buy at Amazon US*, buy at Amazon DE*
• April Skin Magic Snow Sun Stick SPF 50+ PA+++ – buy at Amazon US*
• CAREZONE Doctor Solution Derma Repair Cica Sun Stick SPF47 PA+++ – buy at Amazon US*
• Innisfree Ato Soothing Sun Stick SPF50+ and PA++++ – buy at Testerkorea
• Etude House – UV Double Cut Transparent Sun Stick SPF50+ PA++++ – buy at Yesstyle*

3. Ready-to-Use Pads

• Commleaf Rose Moisture Pad, 30 pads – buy at Amazon US*
• Neogen Dermalogy Real Cica Pads, 90 pads – buy at Yesstyle*
• COSRX One Step Moisture Up Pad, 70 pads – buy at Yesstyle*, buy at Beautytap*
• COSRX Step Original Clear Pad, 70 pads, buy at Yesstyle*
• Missha Super Aqua Smooth Skin Peeling Pad, 60 pads – buy at Beautytap*
• Wish Formula Night Night 365 Sea Water Sleeping Pad Mask, 26 pads – buy at Yesstyle*
• Petitfee Azulene Ultra Soothing Pads, 70 pads – buy at Yesstyle*

4. Azulene-based Products

• Klairs Midnight Blue Calming Cream – buy at Wishtrend* (make sure to choose the bigger sized tube! And use the free shipping code “AUGFREESHIPPING” at checkout!), buy at Yesstyle* (often cheaper, compare prices)
• Klairs Midnight Blue Youth Activating Drop – buy at Wishtrend* (use code “AUGFREESHIPPING”), buy at Yesstyle*
• Carenology 95 RE:Blue Regenerating Serum – check on Ebay for Sellers, or buy at Beautybox Korea
• Proud Mary Azulene Ampoule – buy at Yesstyle in a small size* (20ml) or a large size* (50ml)

5. Low Irritant “Derma” Skincare Lines

• Etude House Soon Jung ph 5.5 Relief Toner – buy at Yesstyle*
• Etude House Soon Jung 10 Free Moist Emulsion – buy at Yesstyle*
• Innisfree The Minimum Ampoule Essence for Sensitive Skin – buy at Yesstyle*
• Innisfree Derma Formula Skin Barrier Cream – buy at Stylekorean*
• The Face Shop Dr. Belmeur Daily Repair Ato Salt Cream – buy at Yesstyle*
• The Face Shop Dr. Belmeur Advanced Cica Recovery Serum – buy at Yesstyle*

The Weekly Craves, Faves and Misbehaves:

• Crave of the week: Tia’m Snail & Azulene Water Essence – buy at Beautytap*
• Fave of the week: Bioré Perfect Face Milk with SPF 50+ – buy at Amazon US*, buy at Amazon DE*
• Misbehave of the week: Too Cool For School Egg Mousse Soap Facial Cleanser – buy at Sephora, Germans can buy this at Sephora Germany*

Thanks for listening to this week’s episode of The K-Beauty Podcast, all about 5 new 2018 Korean beauty trends that I think will become even bigger by the end of this year! Remember to subscribe on ITunes so that you never miss a new podcast episode, or catch up on Stitcher. If you are enjoying my content and find it worth supporting, you can now buy me a virtual coffee on my ko-fi page!

Let me know in the comments: What Korean beauty trends are you currently seeing on social media? Do you feel that my predictions are accurate? 

Take care, guys!
Sugarpeaches

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