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Enature is a natural brand originating from Korea. I had been eyeing their sleek, minimalist packaging for a while now. I finally got the chance to try three of their products thanks to K-beauty shop Honeysu and will share my thoughts about the brand today.
Note: Honeysu isn’t selling the reviewed products anymore, so I replaced the links!
Natural K-beauty brand Enature is one of those brands that manage to really ride the wave of the Instagram aesthetic. With their sleek, consciously minimalist and appealingly modern packaging, they definitely caught my eye on the social media platform. I was also intrigued by their use of some pretty exciting skincare ingredients, mainly birch juice and moringa extract. When one of my favourite European K-beauy shops, Honeysu, sent me a little care package with three Enature products, I was excited to finally get to try them for myself!
The three Enature products I received are, from left to right:
- Enature Moringa Peeling Gel
- Enature Cicaherb Restore Sheet Mask
- Enature Squeeze Green Watery Gel Cream
It took me a while to sit down and write this review, mostly because I wanted to give the products a thorough testing phase. It’s interesting how sometimes, I only need a few weeks to determine if a products works for me, other times it takes me months to reach a final verdict! Well, it’s time to share with you how I feel about the three products, and the brand as a whole.
Enature Skincare – about the Brand
It was surprisingly difficult to find more in-depth information about the brand Enature, despite the fact that they have an English website. I did, however, listen to a Behind the Beauty podcast episode a while back where the brand’s PR rep was interviewed, so I got some information from that.
The name “Enature” (sometimes also spelled “E-nature”) stands for “everyone’s nature” and is meant to represent the brand’s philosophy of encompassing a wide range of skin care needs with a natural approach. Natural, but not organic, however – just be aware of that. Enature prides itself on being a modern Korean skincare brand, with its minimalist, eco-friendly packaging and consciously simplistic corporate design.
The products are paraben-free and contain “no artificial scents”, two things that do not necessarily mean the products are somehow safer or better, since parabens are usually pretty risk-free and a very reliable way of protecting products from going bad or being contaminated. And, well, “natural” scents can potentially cause all sorts of allergies, so just make sure to always study ingredient lists carefully if you are sensitive to fragrance. When it comes to ingredients, the brand definitely taps into the “wellness” culture, using a couple of “superfoods” popular in those circles such as kale or birch juice.
What I really like about Enature products is the eco-conscious packaging, which is entirely biodegradable, including the bottles and jars, according to the brand. Even the material of their sheets masks is biodegradable, which soothes my highly guilty conscience as a frequent sheet masker. All that packaging and the cotton sheets are definitely not great for the environment. Animal friends will be happy to hear that Enature is a cruelty free and vegan brand.
Enature offers a number of products, from cool oil-to-foam cleansing solutions to a variety of sheet masks and moisturisers. There are six main product lines: Moringa, Birch Juice Hydro, Squeeze Green Watery, Cicaherb Restore, Vita 8 Nutritive, Plantlicious UV. For me, the Moringa, Birch Juice and Cicaherb product lines are the most interesting ones.
Enature Hits and Misses: Moringa Peeling Gel
So, the first product I tried was the Enature Moringa Peeling Gel. This is an aqua peeling gel, a very popular type of mechanical scrub in Asia (I previously reviewed the IUnik Lime Peeling Gel and quite liked it). You apply it to dry skin after cleansing and then gently start rubbing. After a while, little “balls” appear, which are supposedly the dead skin cells removed by the gel, but many skincare ingredient experts say these are actually just balls of cellulose. Nevertheless, I quite like the gentle peeling action from aqua gels and use them infrequently whenever I feel like giving my face a nice deep cleanse.
The Enature Moringa Peeling Gel surprised me because it feels almost grainy when you first apply it, but then melts into the familiar watery texture once you start massaging it into your skin. The scrubbing action felt a bit more intense than with other aqua peeling gels I’ve tried, so I am not sure if this would work for highly sensitive skin types.
Here is the list of ingredients for the Enature Moringa Peeling Gel:
“Aqua (Water); Butylene Glycol; Cellulose; Alcohol; Carbomer; Glyceryl Caprylate; Trometh.; Ethylhexylglycerin; Panthenol; Peg-40 Hydrogenated Castor Oil; Ppg-26-Buteth-26; Parfum (Fragrance); Limonene; Moringa Pterygosperma Seed Extract; 1,2-Hexanediol; Betula Platyphylla Japonica Juice; Disodium Edta; Glycerin; Anastatica Hierochuntica Extract; Squalane; Cetyl Ethylhexanoate; Neopentyl Glycol Diheptanoate; Hydrogenated Phosphatidylcholine; Hydrogenated Lecithin; Leuconostoc/Radish Root Ferment Filtrate; Perilla Frutescens Leaf Extract; Polyglyceryl-10 Myristate; Polyglyceryl-10 Stearate; Rhododendron Chrysanthum Leaf Extract; Cetearyl Alcohol; Polyglyceryl-2 Stearate; Stearic Acid; Ethyl Hexanediol; Carthamus Tinctorius (Safflower) Seed Oil; Oenothera Biennis (Evening Primrose) Oil; Tocopheryl Acetate; Carthamus Tinctorius (Safflower) Oleosomes; Sodium Ascorbyl Phosphate; Polyquaternium-51; Iris Versicolor Extract; Glyceryl Arachidonate; Glyceryl Linolenate; Biotin; Folic Acid; Pyridoxine; Gluconolactone; Sodium Benzoate; Cyanocobalamin; Calcium Gluconate.”
Overall I liked the Moringa Peeling Gel, but I can’t say that it completely blew me away. My skin felt cleaner and seemed nice and rosy, but it also felt a little inflamed. I have used the gel a few times more in order to write a decent review, but otherwise I just don’t see myself eagerly reaching for it. The IUnik Lime Peeling Gel* is a lot gentler and seems less abrasive, and it is also more affordable. So the Moringa Peeling remains a decidedly “meh” product in my eyes.
Enature Hits and Misses: Cicaherb Restore Sheet Mask
I kind of regret not taking more pictures of this mask! It turns out that the mask is my favourite out of the products I’ve tried! The Enature Cicaherb Restore Sheet Mask has been formulated to combat redness and inflammation, as well as soothe and calm down troubled skin. Unsurprisingly, this means that it contains centella asiatica, one of the top Asian skincare ingredients this year. “Cica” products really are everywhere right now!
Here is the list of ingredients for the Enature Cicaherb Restore Sheet Mask:
“Aqua (Water), Glycerin,Dipropylene Glycol, Methylpropanediol, Propanediol, Hydroxyethylcellulose, Butylene Glycol, PEG-60 Hydrogenated Castor Oil, Trehalose, Sodium Hyaluronate, 1,2-Hexanediol, Allantoin, Camellia Sinensis Leaf Extract, Coptis Japonica Root extract, Glycyrrhizaglabra (Licorice) Root Extract, Schizandra Chinensis Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Citrus Grandis (Grapefruit) Seed Extract, Dipotassium Glycyrrhizate, Disodium EDTA, Acorus Calamus Root Extract, Arginine, Carbomer, Parfum (Fragrance), Glyceryl Acrylate/Acrylic Acid Copolymer, Panthenol, Propyleneglycol,Pvm/Macopolymer, Limonene, Madecassoside, Caprylyl Glycol, Perilla Ocymoidesleafextract, Centella asiatica extract.”
Apart from the centella asiatica extract and the madecassoside – also a component won from centella asiatica – I really enjoy the addition of coptis japonica, a deeply hydrating plant extract I talked about when I reviewed the Pyunkang Yul Mist Toner, as well as my beloved licorice root extract, which helps to brighten skin and clear up breakouts.
This mask had such a noticeable and profound effect on my skin, it really impressed me! After I used it, my skin was so much smoother, plumper and looked refreshed and bright. And the mask felt very gentle on the skin, no itching or redness at all, just a lovely soft sensation thanks to the ultra thin mask, very comfortable material.
I can highly recommend this Enature sheet mask and would love to try out more from their mask range. The fact that the material is said to be biodegradable makes this mask even more appealing! Europeans can buy the Enature Cicaherb Restore Mask at Flaconi* at 2,50€ per mask. North Americans can buy this at 2,50$ per single mask or a pack of 10 masks for currently 20$. Such a good price for such a high quality mask!
Enature Hits and Misses: Squeeze Green Watery Gel Cream
This gel cream with kale extract meant to replenish moisture in dehydrated skin was the product I gravitated towards first when I received my Enature trio. The texture is just so unique, it contains these tiny droplets of oil suspended in a watery gel. They burst when applied to the skin and the gel turns into a slightly richer gel-cream.
But…alas… This just did not work for me at all. I’m quite sad about this and hesitated to write this review, but the truth is that the gel smelled and felt like it contains too much alcohol. As I explained on the podcast, I am usually fine with smaller dosages of alcohol in my skincare and find the general hysteria surrounding alcohol in cosmetics a bit over the top. But here, I definitely felt that the high alcohol content hurt the overall formula of the product, making it less hydrating than it could be.
Here is the list of ingredients for the Enature Squeeze Green Watery Gel Cream
“Water, Cyclopentasiloxane, Alcohol, Butylene Glycol, Betaine, PEG/PPG-18/ 4 Copolymer, Cetyl Ethylhexanoate, Hydrogenated Vegetable Oil, Stearic Acid, Dimethicone/Vinyl Dimethicone Crosspolymer, Vegetable Oil, Brassica Oleracea Acephala Leaf Eextract, Carum Petroselinum (Parsley) Extract,Dimethicone, Phenyl Trimethicone, Dipropylene Glycol, Poly C10-30 Alkyl Acrylate, Carbomer, Tromethamine, Ethyl Hexanediol, Ethylhexylglycerin, Betula Platyphylla Japonica Juice, Natural Fragrance, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Camellia Japonica Seed Oil, Disodium EDTA, Perilla Frutescens Leaf Extract, Persea Gratissima (Avocado)Oil, Prunus Amygdalus Dulcis (Sweet Almond)Oil, Rhododendron ChrysanthumLeaf Extract, Rosa Canina Fruit Oil, Gylcerin, Carthamus Tinctorius (Safflower) Oleosomes, Tocopheryl Acetate, Squalane, Neopentyl Glycol Diheptanoate, Chlorophyllin-Copper Complex, Hydragenated Phosphatidylcholine, Hydrogenated Lecithin, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, 1,2-Hexanedoil, Cetearyl Alcohol, Polyglyceryl-2 Stearate, Penthenol, Carthamus Tinctorius (Safflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Sodium Ascorbyl Phosphate, Polyquaternium-51, Glyceryl Arachidonate, Glyceryl Linolenate, Biotin, Folic Acid, Pyridoxine, Cyanocobalamin.”
Just look at how beautiful this texture is, and how appealing the light green colour seems – I was so sad that the gel did not work for me. It just left my skin feeling quite tight and not very hydrated at all. I kept using this in the hope that my first impression would turn towards a more positive one, but whenever I used the Squeeze Green Watery Gel Cream, it just left my skin wanting more. At times I even had a sneaking suspicion that it made me develop some red patches around my left cheek and forehead. If anyone had a better experience with this moisturiser, please let me know!
Enature Skincare – the Bottom Line
So, yeah… You can tell that my experience with Enature skincare has been a bit of a mixed bag thus far. Out of the three products I’ve tried, I basically had one hit, one “meh” and one miss product. The Cicaherb sheet mask impressed me greatly, and I would count it as one of my favourite sheet masks right now, which is saying something given how many sheet masks I know. The Moringa Peeling Gel is alright, but it didn’t manage to fully wow me given the high price tag. And, well, I just didn’t get along with the Squeeze Green Watery Gel Cream, sadly enough.
I still feel strongly drawn to Enature as a brand, and would love to try out more from their moringa line in particular. So many people rave about the Moringa Cleansing Balm, and it’s been on my wish list for ages now. I’m also very curious about the other sheet masks Enature has on offer given how much I enjoyed the Cicaherb mask.
Let me know in the comments: Have you tried anything from Enature yet?
Take care guys!
°PR Sample, kindly provided by Honeysu for review purposes
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